Wednesday, April 20, 2011

Ad Campain for Spicy Mustard

Client Questions:

What is you primary product?
"We sell a web based subscription service where the client is given access to multiple wedbased comics."

Where is you company based out of?
"We are a none localized web based company."

How many employees do you currently have?
"Around 10 full time employees with 10 more contracted artists."

What is your primary demographic?
"We focus mainly on 17-35 year old English speakers."

What is the purpose of this campaign?
"To attract new clients."

Are you looking to re brand your image?
"Not particularly."

Are there particular color schemes you are looking to see in this campaign?
"You have liberty to use any color schemes, but our logo color scheme is a good base"

What type of image are you hoping to have your clients associate with your product?
"Anything female friendly, and related to Manga, or other forms of anime."

What is the primary message you are trying to send to the public?
"We are looking to inform them of the price of our service and generally make them aware of our existance."

Where is this campaign going to be run?
"Only in english speaking countries."



Final images

The first is the full color piece.


The next two are the Three color pieces that I wanted to make a little more informative, and hopefully entice the clients to look into the product more closely.



Process

Here is a full run down of the images I used to come up with the Full color piece and a second full color piece that was scrapped.












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